Tag Archives: Turnaround
Throughout the centuries, great thinkers and leaders have talked about it. Yet reputation remains an elusive, amorphous concept that called to mind that famous Supreme Court reference to pornography – it’s difficult to define but you know it when you see it.
CEO is the Jedi-Master of Culture
August 2, 2010
I read this piece in HBR last week about the role of the CEO in creating and advancing culture. And I agree wholeheartedly with much of what Robbins says about the CEO’s involvement being the single biggest driver of culture, particularly for entrepreneurial organizations.
But I don’t agree at ALL with his premise that once formed, cultures can’t be changed.
I do a lot of work with companies in turnaround mode….where loss of culture or change of culture is often a key factor in the decline of a business….and where changing culture positively enables the success and in some cases, the very future of the organization.
If you read about the textbook turnarounds – Continental Airlines, Nissan, ODSI – all credit culture change as critical drivers of their success.
I often say that the CEO is like the Jedi Master of Reputation. The same is true for culture.
Posted by cwinters at 2:00 pm Tagged CEO communications, Company Culture, Continental Airlines, Nissan, ODSI, Turnaround Comment (0) Trackback (0)




