Tag Archives: Turnaround

August 2, 2010 | cwinters | Tagged , , , , ,

CEO is the Jedi-Master of Culture

I read this piece in HBR last week about the role of the CEO in creating and advancing culture. And I agree wholeheartedly with much of what Robbins says about the CEO’s involvement being the single biggest driver of culture, particularly for entrepreneurial organizations.

But I don’t agree at ALL with his premise that once formed, cultures can’t be changed.

I do a lot of work with companies in turnaround mode….where loss of culture or change of culture is often a key factor in the decline of a business….and where changing culture positively enables the success and in some cases, the very future of the organization.

If you read about the textbook turnarounds – Continental Airlines, Nissan, ODSI – all credit culture change as critical drivers of their success.

I often say that the CEO is like the Jedi Master of Reputation. The same is true for culture.

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