In the past few days there have been lots of pundits providing their 2 cents or soliciting opinions about how JetBlue responded to the Flight Attendant who dramatically exited an aircraft at JFK.

And while I’ve been known to opine form time to time on issues (when they aren’t my client)…I’d like to point out that some others would say that sometimes, staying silent (until the time is right) is indeed, a strategy.

And as you would expect, JetBlue responded in its own voice, in its own time, in a manner that is authentic and true…and demonstrated once again, that they can take a joke…even if the joke is on them.

cwinters Crisis Communications Crisis Communications, JetBlue, Steve Slater