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	<title>Return on Reputation &#187; Mining</title>
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	<link>http://www.returnonreputation.com</link>
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		<title>Does the public have crisis fatigue?</title>
		<link>http://www.returnonreputation.com/2010/07/19/does-the-public-have-crisis-fatigue/</link>
		<comments>http://www.returnonreputation.com/2010/07/19/does-the-public-have-crisis-fatigue/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:24:41 +0000</pubDate>
		<dc:creator>cwinters</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Massey]]></category>
		<category><![CDATA[Mining]]></category>
		<category><![CDATA[Miracle on the Hudson]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.returnonreputation.com/?p=983</guid>
		<description><![CDATA[If you’ve followed this blog or tuned in to the webcasts where I’ve been a panelist, you know that I’ve been saying that 60 seconds is the new “first hour” – the textbook window of time when a Company must take control of a situation in order to preserve reputation. And while that is a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.returnonreputation.com/files/2010/07/BP2.jpg"><img src="http://www.returnonreputation.com/wp-content/uploads/2010/07/BP-150x150.jpg" alt="" width="150" height="150" class="alignleft size-thumbnail wp-image-986" /></a>If you’ve followed this blog or tuned in to the webcasts where I’ve been a panelist, you know that I’ve been saying that 60 seconds is the new “first hour” – the textbook window of time when a Company must take control of a situation in order to preserve reputation.   And while that is a somewhat hyperbolic statement, the <a href="http://en.wikipedia.org/wiki/US_Airways_Flight_1549">Miracle on the Hudson</a> is my case in point – and was the day that I began to rethink everything I had learned about <a href="http://www2c.cdc.gov/podcasts/player.asp?f=11509">crisis communications 101</a>.</p>
<p>Today, I heard that <a href="http://www.msnbc.msn.com/id/38305004/ns/disaster_in_the_gulf">BP’s cap may be leaking</a>.  An <a href="http://www.nytimes.com/2010/07/19/opinion/19mon2.html?_r=1&amp;scp=1&amp;sq=massey%20mining&amp;st=cse">editorial</a> in the New York Times calls Congress to the carpet for not taking detector tampering in the Massey Mining explosion that was the industry’s worst in 40 years.  But the furor and public outcry seems to be losing steam.</p>
<p>Certainly, the intensity and speed with which information moves creates some unique and new challenges for crisis communicators….but does it also create opportunities?  Are memories shorter?  Does interest wane more quickly?  Do we move on to the crisis du jour and give reputations a pass?</p>
<p>Has the plethora of “worst events in history” in the past few years desensitized us to the significance of these issues?  Or does the pervasive mistrust of all things big – big banks, big companies, big governments caused us to expect the worst?</p>
<p>Big questions for a rainy Monday morning…</p>
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