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Posts Tagged ‘Emerisque’

The Shoemaker’s Children Get Shoes

March 12th, 2010

As agency people, we spend hours each day thinking about clients and acting on their behalf. And for the corporate communications team at MWW Group, that means the ongoing Reputation Management activities for our clients.

Last night, at the PRWeek Awards, MWW Group’s own reputation got some care and feeding of its own. We were finalists for three client programs:

• Our labor and employee engagement work for Harrah’s Entertainment.
• Our deal work for Emerisque in their acquisition of Hartmarx
• Special event work for IKEA

We took home the prize in two out of three – Emerisque and Ikea.

Congrats to the agency for a great showing last night, and our colleagues in consumer marketing for the Ikea win. And a very special shout out to my colleagues on the corporate team who worked on these two very high profile, intense programs where the stakes were high, the nights were long and the challenges were plentiful.

I’d also like to thank Emerisque for being the ideal client – they are strategic about the use of communications and gave us a seat at the table. They are willing to take a risk when the payoff potential is great. And they appreciate great work, and make it fun along the way. It doesn’t get better than that.

For most of us, the most important metric of success is client satisfaction. But it is always great to be recognized by your peers. Thanks PRWeek!

Carreen Winters can be reached at cwinters@mww.com.

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