Tag Archives: Disruption

July 18, 2011 | cwinters | Tagged , , , , ,

When it comes to leadership, is “Disruptive” the new black?


Remember when disruptive was a dirty word? As in:

“Dear Mrs. Jones,

Little Johnny is bright, articulate and eager to learn. However, his disruptive behavior is a major concern, and penalizes the other 24 children in our class. Please have Johnny write ‘I will not disrupt the class’ 100 times for homework. Hopefully, this will get his disruptiveness under control.”

Increasingly, I am seeing disruptiveness categorized as a positive attribute…companies want to be known as disruptive (often in the context of innovation); leaders are hailed as disruptive. GM’s Dan Akerson recently held disruption exercises with his leadership team.

It is a radical application of common sense to see that doing “more of the same” isn’t going to get America back to work, or pull our economy out of its malaise. As leaders in Washington debate the debt ceiling and policy initiatives to stimulate the economy – in boardrooms everywhere, people are embracing disruption. They are holding up examples like Apple, Google, Southwest Airlines and Chipotle as examples of the inherent value of disruptiveness, and striving to find their own version of disruption.

When it comes to leadership, “disruptive” is the new black. Like most leadership trends, the devil is in the details. True disruptiveness can reinvent, reinvigorate and restore relevance of a company or a brand. But using the disruptive label, without substance, runs the risk of simply adding to the graveyard of overused, meaningless corporate buzzwords like paradigm shift, collaborate and alignment.

Can we disrupt the nature of corporate speak and preserve the authenticity of being truly disruptive? Only time will tell.