Women around the world have been extolling the beauty of Eat, Pray, Love. To be honest, I only read Eat and Pray…never got to the Love part. But the concept of exiting your current life to go on an existential, all for yourself journey is something that many 30-something and 40-something working moms like me would fantasize about. Cast Julia Roberts as the poor, exhausted heroine in need of battery re-charging, and you’ve got a winner.

For those in the agency business….or men who don’t want to tie up the journey with a pretty, romance-novel inspired bow, check this out.

If you don’t know the name Alex Bogusky, you know his work. He’s the genius behind the reinvention of Burger King, including the much imitated, but never quite replicated subservient chicken. He made Crispin Porter & Bogusky the Ad Age agency of the decade.

And he stood up one day, and walked away from it.

Fast Company is chronicling his search for self….it’s a great read.

cwinters General Corporate Alex Bogusky, Burger King, Crispin Porter & Bogusky, Eat Pray Love