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brandcrisis

January 31, 2014 | cwinters | Tagged , , , ,

When Friendly Fire Cause a Crisis: Three Easy Ways to Avoid a Brand Scandal

I came across this slideshow about the biggest brand scandals, and its simplicity made the problems, and the solutions so clear.  Here are three ways to avoid brand scandal: 1. Learn from the mistakes of others – Victoria’s Secret tried to launch a “sexy” line of underwear for tweens.  Abercrombie did the same thing, and got hammered.  12-year-old girls don’t need thongs, and their parents won’t pay for them. 2. Remember that nothing is “only internal” – if you don’t want to say it on Twitter, or see it printed on the front page of The New York Times, don’t say it, and definitely don’t write it.  Case in point: Target and the “sombrero” remark. 3. Include a sensitivity check in your final approval process – if the joke is at someone’s expense – or at the expense of an entire gender, ethnicity, religious group or other demographic, it isn’t funny.  Don’t do it. Half of the brands that found themselves on this list earned their spot this way. We are all existing in a complex environment where it is difficult to get attention.  Where speed kills.  But any attention is not good attention.

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January 30, 2014 | cwinters | Tagged

What CEOs Can Learn From A Failed Leader

This article caught my eye and reading it makes me also want to read the book.  That’s the recipe for great content.  And when it’s also about leadership lessons for CEOs  BAM – you’ve got my attention.  This is worth a read.  

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January 29, 2014 | admin | Tagged , ,

What Mattered More: 2014 State of the Union Address

Millions tuned into the State of the Union, and more than 670k tweets show they didn’t just watch, they formed and shared their opinions in real time, even before the pundits started talking. MWW tracked the conversation and learned what mattered more to Americans. To see our infographic, visit our State of the Union page.  

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January 28, 2014 | cwinters | Tagged , ,

Will the Super Bowl Be A Reputation Win For New Jersey?

After months of anticipation, the Super Bowl will finally come to New Jersey this week.  The view from my office window overlooks the stadium, and I’ve been listening to the expert opinions about what a boon this will be to New Jersey for over a year.  No doubt, the economic impact of the Super Bowl will be huge, even with all of the expenses for extra security, clean up and the like.  But has anyone considered the reputational impact of the Super Bowl for New Jersey?  And that it might not be positive? The weather certainly won’t help…but it also can’t be helped.  Some very wise airline executives I know always say, when Mother Nature is winning, let her.  Playing the game in a stadium without a dome during the coldest winter on record would be just about our luck.  Who knows how many fans will become sick or injured due to the cold, and with the traffic in and out of the stadium, we know they will have to be there early.  But I hardly think we can hold a state responsible for the weather, and the committee chose to have the game in a dome-less stadium. Here are…

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Future-direction

January 16, 2014 | memrich | Tagged , , ,

Using Social Media to Drive Financial PR in 2014

Admin’s Note: MWW chief social strategist Mitzi Emrich was recently quoted in The Holmes Report’s annual trend forecast for the financial PR sector. In addition to her thoughts in the story, Mitzi has outlined four trends below on what financial PR should be aware of in the social space in 2014. Content means more than marketing: From videos on Vine to photos on Instagram, consumer marketers now regularly leverage multimedia as an indispensable component of communicating with targeted audiences. With videos increasing the visibility of a press release by more than four times, and with tweets that contain images generating 200 percent more engagement than text-only tweets, content can no longer be the domain of marketing alone; for IROs and other functions responsible for reporting on the performance of a company, creating multimedia assets is a requirement. By transforming said talking points about financial performance into compelling content, such as infographics to highlight key details from quarterly earnings or brief videos of executives explaining their vision of success, financial communicators can steal a page from the marketing handbook and ensure that important market information is easy to understand and amplify. A move to (safe) mobile: The use of mobile devices—such…

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storytell_image_web

January 15, 2014 | dlauer | Tagged , ,

2014: Resolve to Tell Stories People Want to Hear

In 2014, competition for stakeholder attention – let alone for getting heard – will reach an all-time high.  It’s a prime opportunity for organizations to scrutinize their corporate messaging: what do we want people to think about our company? What are we telling people to think about our company?  Are we messaging in a way that will capture their attention and make them care, or are we losing them at hello? As our world expands with new media and technology, our attention spans are shrinking just as fast.  From my clients to my five-year-old, I’ve forced myself to get a point across in the six seconds they’ll give me before tuning out and turning back to their iPads.  And although methodologies may differ among age groups (for instance I try to avoid threatening my clients with the “count to three”), I’ve found that good storytelling is the same regardless of the audience.  The following two adjustments can help your company pave the way to more powerful and compelling messaging this year. Vow to Kill Complexity: Longwinded and complex is so 2013.  This year, fight the urge to cram every last superlative and syllable into your messaging. Instead, think about the…

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CEO

January 10, 2014 | ccoakley | Tagged , , ,

5 Reputation Resolutions for CEOs

We are two weeks deep into 2014 and CEOs are facing another year of great uncertainty marked with political and market instability that can dampen executive leadership and governance. Merciless economic movements, the waxing and waning consumer confidence, and Congress’ inaction—these are the great “unmanageable” variables that CEOs have tried their hardest to manage. In the process, CEOs regularly miss another vital factor, one that is arguably more important and manageable. Reputation. A strong corporate or executive reputation has just as much weight as a deft financial/business investment in driving company profitability and growth. So for the New Year, we’re laying out 5 reputation resolutions for CEOs to amplify their professional and organization’s positions. 1. Internal is the next reputation frontier In the past few years, challenging economic and employment conditions have made it difficult for employees to change jobs and advance their careers, giving the upper hand to employers. However, 2014 is likely to be the year tables turn in the favor of employees and the war for skilled talent intensifies even more.  In fact, according to the Hay Group, global employee turnover is expected to increase by 12.9 percent in 2014 compared to 2012. What does this mean…

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differentiation1-2ecundy

January 8, 2014 | darnold | Tagged , ,

When Playing It Safe Doesn’t Cut It

By most measures, 2013 was a great year for corporate America. The country’s leading companies saw record profits, stocks had their biggest gains in more than 15 years, and Congressional leaders finally agreed on a budget, reducing at least some of the economic uncertainty that has been created by Washington over the past several years. But before corporate executives start uncorking the champagne, one recent poll highlights a statistic that should give them pause: few Americans trust them. Since 2003, The Harris Poll has released an annual survey exploring the level of trust Americans have for 19 of the country’s top industries, including everything from hospitals and supermarkets, to banks, oil, and tobacco companies. What is the key finding this year? The percentage of Americans who perceive the country’s leading industries as “generally honest and trustworthy” dropped for 18 of the 19 sectors included in the survey (of note, the only sector that held its own was tobacco at a lowly 3 percent trust rating).  And not a single industry had more than 30 percent of respondents who believed it was honest or trustworthy. (To give a sense of just how poorly people’s perception is in this area, the industry…

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new-years-resolutions

January 7, 2014 | cwinters | Tagged , , ,

10 New Year’s Resolutions for 2014 Corporate Communications

The ball has dropped, the confetti has fallen and the champagne bottle is now empty. Corporate communications professionals now find themselves at the beginning of 2014, facing a new year with old challenges. This post is a short-list of New Year’s resolutions for the Corp Comms department in any company or agency on ways to make this year better than 2013. 10. Redefine “best practices” Don’t define best practices with “industry norms” especially if competitor brands and the industry you’re in typically lag in compelling and novel communications practices. Look towards aspirational brands outside your industry for inspiration and to leap-frog competitors. 9. Get out of the echo chamber Sometimes we’re so entrenched in our thinking and POV that we don’t realize how utterly irrelevant and nonsensical our ideas really are to stakeholders and the general public. Deloitte Consulting CEO Jim Moffat (client) has a good prescription to combat your organization’s echo chamber: Spend more time with artists or people outside your profession that are used to thinking differently. 8. Stress new ideas, new processes If your bag of tricks involves going back to your bag of tricks, then it’s time to shake things up. Stick to recycling paper and…

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2014

January 6, 2014 | cwinters | Tagged , , , ,

Reputations to Watch in 2014

Now that we’ve established our winners and losers, who is on MWW’s reputation watch list for 2014? Here’s our shortlist for companies that have pivotal years in front of them: American Airlines – It emerged from bankruptcy and finally got its merger approved, which makes it bigger. What remains to be seen is if its size makes it better.  One frequent flyer I know was channeling Scott McNeally’s famous remark on the HP-Compaq acquisition when he remarked that an AA-US merger was like “two garbage trucks colliding.” Still, this size allows AA to compete on even footing with a United that’s still working through operational merger headaches and a Delta that seems to be the only U.S. airline giant operating on all cylinders. With its 9/11 litigation with Cantor Fitzgerald settled, financial analysts mostly giving them benefit of the doubt, and unions playing (relatively) nice, it looks like nothing but open runway – let’s see if it can take off as planned. Apple – While an off-year for Apple, it’s an off-year that 99 percent of companies would take in a heartbeat. Solid financial performance, a new operating system with fairly positive reviews, closing the year with a deal to…

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