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	<title>Return on Reputation</title>
	<link>http://www.returnonreputation.com</link>
	<description>Just another MWW Blogs Sites site</description>
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		<title>A Big Stumble in the Race for the Cure</title>
		<description><![CDATA[Some NGOs court controversy and engage in political theater to promote their causes and fill their coffers. Until this week, the Susan G. Komen Foundation, the leading breast cancer charity, was mostly known for pink ribbons, hot pink adorned athletes, their Races for the Cure across America and efforts to promote breast cancer screening and [...]]]></description>
		<link>http://www.returnonreputation.com/2012/02/03/a-big-stumble-in-the-race-for-the-cure/</link>
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		<title>The Pink Scandal: Who are the winners and losers in the Komen Foundation Reputation Debacle?</title>
		<description><![CDATA[Winners: Planned Parenthood &#8211; who may get some reprieve from being the poster child for abortion and re-cast for what they are – a provider of women’s health services – and one that heavily serves poor and uninsured women &#8212; a population of women who often have few options for healthcare. Former Komen Exec Mollie [...]]]></description>
		<link>http://www.returnonreputation.com/2012/02/03/the-pink-scandal-who-are-the-winners-and-losers-in-the-komen-foundation-reputation-debacle/</link>
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		<title>From a pink halo to a pink badge of shame…overnight</title>
		<description><![CDATA[I often say that good communications is not an effective remedy for bad policy.  When trouble hits, everyone suddenly needs “communications help.”  But communications can only change perception if you’ve fixed the underlying problem.  Case in point:  the Susan G. Komen Foundation. I remember when the Susan G. Komen Foundation came on the scene.  It [...]]]></description>
		<link>http://www.returnonreputation.com/2012/02/03/from-a-pink-halo-to-a-pink-badge-of-shame%e2%80%a6overnight/</link>
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		<title>3 Rules For Creating A Performance Driving Culture (Hint: It Isn’t About Being A Family)</title>
		<description><![CDATA[I consider myself to be a student of “culture building.”  And I whole heartedly believe that culture has a direct impact on business performance.  It was a lesson I learned as a young PR pup, learning the ropes with my first big client, Continental Airlines – whose efforts to change their culture saved the airline [...]]]></description>
		<link>http://www.returnonreputation.com/2012/01/31/3-rules-for-creating-a-performance-driving-culture-hint-it-isn%e2%80%99t-about-being-a-family/</link>
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		<title>Gordon Gekko’s Worst Nightmare</title>
		<description><![CDATA[Could it be that Gordon Gekko’s “Greed is Good” mantra is turning on its head for a more noble, “Greater Good is Good”? Maybe. On February 10, New York will join six other states that over the last two years began to permit businesses to incorporate as “benefit corporations,” a classification that allows companies to [...]]]></description>
		<link>http://www.returnonreputation.com/2012/01/24/gordon-gekko%e2%80%99s-worst-nightmare/</link>
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		<title>Is Gaming Relevant for Causes? Nick Kristof Says Yes</title>
		<description><![CDATA[A note from Carreen Winters: One of the greatest things about working in an agency like MWW Group is the wealth of talent, the diversity of perspective and the new ideas that come from members of the team.  For the next generation of PR leaders, social engagement won&#8217;t be a new thing &#8211; it will [...]]]></description>
		<link>http://www.returnonreputation.com/2012/01/20/is-gaming-relevant-for-causes-nick-kristof-says-yes/</link>
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		<title>Bruising Cruising</title>
		<description><![CDATA[Last weekend’s tragic Costa Concordia accident just off the Italian coast continues to dominate news coverage days later, thanks to the heroic stories of passengers rescuing themselves and each other and the almost daily revelations of the Captain’s incompetence, cowardice and excuses.  Carnival Cruise Lines, parent of Costa, has seen its stock price plummet.  The [...]]]></description>
		<link>http://www.returnonreputation.com/2012/01/19/bruising-cruising/</link>
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		<title>Reputations to Watch in 2012</title>
		<description><![CDATA[As we move into the New Year, who will be 2012’s biggest winners and losers in the reputation game?  Here are a few on my “watch list”: Tim Tebow – College and professional sports have had a rough year, and we are looking for some new heroes.  Enter Tim Tebow – athletic uber-achiever, seemingly authentic [...]]]></description>
		<link>http://www.returnonreputation.com/2012/01/02/reputations-to-watch-in-2012/</link>
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		<title>Reputation Losers of 2011</title>
		<description><![CDATA[Trust and relevance, in combination, is the key to building reputation.  What happens when you are relevant for the wrong reasons?  When relevance comes without trust, the result is negative for reputations.  Here are my thoughts on the biggest reputation losers of 2011: Rupert Murdoch – Murdoch was never a beacon of honesty, but a [...]]]></description>
		<link>http://www.returnonreputation.com/2011/12/30/reputation-losers-of-2011/</link>
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		<title>2011’s Reputation Winners</title>
		<description><![CDATA[Reputation building requires relevance – sometimes that relevance comes from an event in the news, and sometimes it is created and crafted by the choices, statements and actions of individuals. History is filled with examples of reputations ruined in a single action or in a brief news cycle, and 2011 was no different.  (Watch for [...]]]></description>
		<link>http://www.returnonreputation.com/2011/12/29/2011%e2%80%99s-reputation-winners/</link>
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