Those of us that help build and defend reputations for a living are often enamored of words, what they mean, what they can inspire. We spend a lot of our time helping executives find the right ones.

So I read with interest the New York Times’ roundup of what was said to the graduates of 2010 in commencement addresses across the country.

I was struck by what this array of leaders – some both revered and reviled – had to say. Though many students in their funny hats were likely bludgeoned by clichés and lazy advice, The Times recapped some good stuff.

In particular, I liked what Rachel Maddow said:

Gunning not just for personal triumph for yourself but for durable achievement to be proud of for life is the difference between winning things and leadership.

This statement certainly has application to corporate reputation as well – the difference between selling a lot of stuff without regard to the true cost and doing it responsibly; the difference between a CEO who manages and one who inspires.

My other favorite piece of advice from the roundup? Pattie Smith: “Take care of your damn teeth.”

msacks General Corporate commencement, Leadership